Approaching Fashion Revolution Week, which marks the 10th anniversary of the Rana Plaza factory collapse, a preventable disaster that remains the deadliest industry incident in recent history, it is crucial to reflect on the impact our fashion choices have on the world. The World Fair Trade Organisation (WFTO) is actively participating in this year’s events under the theme “Manifesto for a Fashion Revolution.” The organization and its members are committed to making a revolutionary impact, and your support is invaluable.
This guide is designed to assist you in making informed and sustainable fashion choices during this pivotal week and beyond.
- Familiarize Yourself with the Principles of Fair Trade
Before making any purchases, it’s essential to grasp the 10 Principles of Fair Trade outlined by the WFTO. These principles prioritize workers’ rights, fair wages, safe working conditions, environmental sustainability, and more. Opting for brands that adhere to these principles ensures that your choices contribute to a better world. - Investigate Your Favorite Brands
Take the time to research your preferred brands and assess their alignment with your ethical values. Look for information on their websites regarding commitments to fair wages, worker safety, and environmental sustainability. Independent resources like the Fashion Transparency Index can also be consulted to compare brands and their ethical practices. - Support World Fair Trade Organisation Members
The WFTO, a global network of organizations committed to Fair Trade principles, ensures that your purchases positively impact both people and the planet. Explore the WFTO website to find a directory of verified Fair Trade brands and retailers. - Prioritize Quality Over Quantity
Shopping ethically is most effective when you invest in high-quality, durable pieces. This approach reduces the overall demand for fast fashion, notorious for exploitative labor practices and environmental harm. Seek out timeless, well-made items that can be enjoyed for years. - Embrace Second-Hand and Vintage Fashion
Minimize your environmental impact while maintaining a stylish wardrobe by thrifting and buying vintage clothing. Breathing new life into pre-loved items helps reduce waste and lessens the demand for new clothing production. - Care for Your Clothes Responsibly
Extend the lifespan of your garments by following proper care instructions, washing clothes less frequently, and repairing items when necessary. When parting with clothing, consider gifting, upcycling, or responsibly donating instead of discarding. - Advocate for Change
Use your voice to support the Fashion Revolution and WFTO’s goals. Share information about ethical shopping with friends and family, engage with brands on social media, and sign petitions advocating for improved labor and environmental standards. Sign the Manifesto here or Good Clothes Fair Pay here. - Celebrate Success Stories
Recognize and celebrate the accomplishments of brands and organizations making a positive impact in the fashion industry. By sharing their stories and supporting their work, you contribute to amplifying the message of the Fashion Revolution and inspiring others to join the movement.
By following these practical tips during Fashion Revolution Week and beyond, you actively contribute to a more ethical and sustainable fashion industry. Together, we can honor the memory of the Rana Plaza disaster by advocating for a world where fashion serves as a force for good.
